We all know that today the social media or Animated Social Media Posts can be used as a powerful tool for promoting your brand, company or any other business. In 2018, short animated videos have become one of the influential mediums to unite and involve with digital audiences, big performers like Snapchat and Instagram are funding in new ways to help businesses or companies to connect and engage with customers.
Here’s a glance at the newest advancement or update on some of the most traditional social media platforms. Also we will discuss platform, companies should choose when fulfilling their social video tactics for 2018:
Live Streaming Videos
In the present era, Top videos of 2018 include live streaming. Live streaming videos have become enormously popular and convenient on a lot of social media platforms. Especially, networks like Facebook, Twitter, and Instagram has given users the option to go live and netizens have utilized it greatly. Users have become known and more open to the idea of live streaming and there’s no reason to shut it down. People are simply loving it!
Now, live videos are trending around and becoming more interesting in which one could invest the time, not waste the time. While it continues to be trendy, marketers can use the feature of live videos for various reasons. Users are interested in the natural and genuine perspective of the live video streaming feature. It is cost-effective, as it doesn’t require extra costs for editing and permanently stays on the platform once posted.
Also Read: Tips on Producing Motion Graphics
Short videos advertisement
Are you addicted to watching YouTube on daily basis? Then I am sure that you have found a lot of short videos advertisement on different products at the start of the show or song or something else. Nowadays, videos duration should be around 15 to 30 seconds only so, people can easily throw it at the start or in-between games or other applications of mobile phone which is known as mobile video advertisements.
15 to 30 seconds video advertisements used to be known as error design, but now even Facebook suggests that “mobile video works best when it’s 15 to 30 seconds or less.” Shorter video advertisements furthermore intend more and more possible to make different test modifications. It’s slightly difficult to test 4 distinct ideas in 4 separate video advertisements. Precise advertisements improve the creativity and help to keep your creatives more involved as you have limited time for changing. Short type or shape videos can even result in YouTube’s channel ranking because it is true that people always look for concise things and enjoy the ads with video animation and fewer details.
A Secret Tweet about Vine2
Vine is one of the most successful short-form video app which was initiated by company Twitter back in 2016. According to founder Dom Hofmann, “it’ll be ripe with new features and an all-new community.” Hofmann announced that the news of the return of “Vine 2” with a secret tweet that created a hum across social platforms.
After the tweet, he has shared a screenshot of what the new interface will look like. He also has announced new guidelines on community which are known as “community guidelines” that have played the role of assurance to “give the same voice to all artist,” Also, he has added the taglines like: “be as generous as possible to every artist” and “foster a civilized, kind, inclusive and absolutely non-toxic community.” So, be generous and do good in your life, there are a lot of opportunities and this is one of them. Vine exploded out on the social platforms, captured in 2013. The application’s unique effectiveness of six-second videos played on a repeated “ring” have given addition to the all-new forms of online video usage, controlled by quick-witted Vine “stars” and innovative editing techniques.
Perfect Platform (Vine)
Vine has become the perfect platform for all the animators to tell imaginative fantasies through uncomplicated, yet complex stop-motion videos. Some of these videos were completely animated, while others included schemes like Claymation and cut-scenes to mingle animations into live videos. Companies are so quick to hop on this trend. For instance, in 2013 Dunkin Donuts made a video with sprinkles based on the 6 seconds, stop-motion, and Super Bowl commercial. The advertisement emphasized their classic coffee cups squaring off in a happy animated football match of their own.
The Vine 2 app is not set to originate until next this year. Inspired members are able to obtain updates by V2’s society panels, which happened on Jan. 17. Hofmann has stated that “the new platform won’t include “filters, face filters or geo-filters,” which have seen benefit from other social video floors like Snapchat, and more recently, Facebook and Instagram also updated their sites with this feature. (Well personally I found it useless as there’s nothing new to do).
Those who are interested in using Vine 2 for video making, check out the community named as “artist compensation survey” which is currently accumulating feedbacks from subscribers and contributors as they are building their new model.
Different Changes on Different Social Platforms.
Facebook, Snapchat, and Instagram are making walks to combine innovative technologies into their video platforms, but there are also some serious application changes that every company needs to be aware of if they really want to make an impact through the change.
Facebook: FB changed its algorithm last year in 2017, and started giving more priority to content from family and friends than to brands and media outlets. This determines that it will be harder for businesses or companies to reach targeted audiences by their News Feeds. In order to continue being competitive, brands may have to reconsider their tactics of Facebook campaign and marketing.
Snapchat: In 2017, lSnapchat exposed an all-new redesign that “separates the social from the media.” The team of Snapchat does this due to the priority of user content that is appropriate to them, instead of what is more attractive. They also renewed their “Discover Page” to include a mix of journalists, brands and media outlets, and have added a choice for users as an option if they want to “see less” of content they may not necessarily like.
Instagram: Different from Facebook, Instagram’s new update is something that makes it accessible for brands to engage with users. The application’s current “Recommended for You” feature includes new content into a user’s feed to help them in “discovering” new brands and descriptions if they want to follow they can and if not then leave it as it is. Also, it is based on user’s activity.