To be effective, a marketing strategy worthy of the name must diversify its communication media. For this, you need to use the best tools for quality creation.
In this sense, you may need to use animated videos to get people talking about your brand or your products. In fact, when it comes to storytelling, video is king!
More effective than a long speech to explain your story or your concept, explanatory videos are sure to highlight the best version of your products and services as well as your greatest strengths.
That is why I strongly recommend that you find out now about the different animated film creation software available. These are intuitive tools: create quality video montages by finding your favorite platform.
They also allow you to adapt your media to the different types of channels you plan to use, especially if you plan to broadcast your film on social networks. Are you already looking forward to discovering which are the best software and all their features? Then you have come to the right place!
To easily create animations
Because not all e-merchants are Hollywood directors or producers, some video editing software is particularly accessible and intuitive.
If you’re new to the business but want to improve your business image, these online or downloadable tools are for you!
PowToon is a particularly comprehensive video animation software that is very easy to learn. What’s more, he’s also very marketing oriented. It allows its users to create hundreds of different animations and offers a very artistic work rendering.
PowToon also stands out from the others since it allows you to choose between a presentation mode and a video mode. It also supports a wide variety of formats, be it exporting MP4 files, direct web playback, or even upload via YouTube.
With PowToon, everything is very simple! You don’t have to be proficient in Photoshop or Flash to create an animated movie worthy of the name. Many elements or characters can be dragged directly into the video.
As such, PowToon is the preferred software for beginners. Its interface is uncluttered and everything could not be clearer! In just 20 minutes, PowToon offers you the possibility to create very professional videos, by adding texts, illustrations, shapes, music or even call-to-action buttons.
If you are looking for a way to design videos without wasting time, this is an ideal solution. Its interface has its own bank of images and illustrations while adding very varied and high-quality graphic models.
Better yet: with PowToon, you don’t have to download any software or an application to use it. Just register online. Everything can be done directly on the web platform. Only drawback: the site is in English.
Does the idea of confronting yourself with completely English-speaking software demotivate you a little? In this case, you are free to turn to another option, such as Animaker.
Free, intuitive and complete, it has hundreds of formats already integrated and allows you to make free videos up to two minutes. In other words, it is more than enough to present a product on the Web or make a story on social networks!
Animaker adapts to your needs and offers you six different models of animated videos:
From these different models, Animaker allows you to create all kinds of customizations, thanks to its wide variety of characters and animated objects.
With this software, make simple and intuitive videos, using a simple drag and drop system. When your work is done, all you have to do is export your video directly to YouTube or Facebook!
If you plan to create many videos or animations exceeding two minutes, be aware that the site also offers Premium packages that allow you to extend the duration of your content as well as the number of exports available per month. These specific packages also offer more possibilities for customization.
If you are more looking for software for creating tutorials, Explee is another avenue to consider. This online software is ideal for making animated explanatory videos. With Explee, 3D is just a few clicks away!
The tool democratizes the animation of texts and is more exactly specialized in video scribing, that is to say video writing. The concept? The drawings come alive and tell a story. This is an ideal format for storytelling!
Particularly comprehensive, Explee has even been used by a few large companies, such as Airbnb. When the housing rental platform decides to tell its story and explain how it all started, it’s through a video from the tool!
It must be said that the software has no equal for making an explanatory support. Creative and educational video, with him, information is at the center of all concerns.
This animation software starts with a simple whiteboard and allows you to explain a particular concept in a simple and fun way. Video creations are quick and easy to make.
Explee has hundreds of illustrations in different graphic styles, many effects and transitions, as well as a multitude of music and sound effects.
Note, however, that this is paid software. It still offers a 14-day trial. Beyond this period of time, the price of the tool remains affordable: count 7 € per month.
4. Raw Shorts
Do you like new technologies? In this case, why not use an animated video creation tool using artificial intelligence? This is precisely the case with Raw Shorts!
To use it, it is extremely simple. All you need to do is submit a text or the URL of your blog post first. Then, Raw Shorts invites you to select a template and the graphic style of your video.
The visual editor relies on these media and creates a unique video sequence. Then all you have to do is add or modify certain elements to personalize it.
Rawshorts is a very complete visual editor which integrates illustrations, music’s, images, graphics, wallpapers, speech synthesis, and text templates. Using all these elements, Raw Shorts allows you to create a professional animation in record time and without the slightest fuss!
Rawshorts also allows you to create videos especially for social networks, like Facebook or Instagram. Thus, the contents produced have a personalized format and their export is available in different qualities. This promotes their download and display speed.
Raw Shorts is available in a free version. However, this does not give access to all the functionalities. To have the software in its entirety, Raw Shorts offers a subscription of $ 39 per month.
5. Lumen 5
Even though you are well aware of the usefulness of video animations in terms of marketing strategy, there are times when you do not have enough time available to create this type of material.
In this case, there is free text animation software with pre-designed templates, ideal for saving time. Lumen 5 promises you speed above all! With it, transform your written content into videos and give your existing articles a second life.
Because Internet users do not always have time to linger on a long blog text, Lumen 5 synthesizes your comments and transforms them into an animated video. The idea is then to seduce another public, more in a hurry or less fond of reading.
To use Lumen 5, you just have to copy and paste your texts, or even simply enter the URL of your content. The software analyzes them and all you have to do is add illustrations and music to them, in order to energize everything. A wide choice of additional supports is available. What’s more, Lumen 5 also gives you the choice to integrate your own visuals.
Lumen 5 is an ideal solution to get the most out of your content. On the other hand, in its free version, it only offers low definition videos. If you want to export your HD animations, you will need to take out your bank card!
If your animated videos don’t just stop at advertising promotion, and if you are a fan of all kinds of film creation, there are other even more complete software.
iMovie is a staple of the Mac Universe, at Apple. Specialized in video editing, it allows you to organize, edit, customize and share animated media of all kinds.
With it, the user can import photos and videos from most digital devices, while adding titles, effects and music. Images can be corrected and enhanced, while transitions can also be added, such as fades or sweeps.
Better yet: iMovie is able to analyze the media you provide it to extract certain sequences and make its own montage. Of course, it is often better to sort it out yourself.
However, it can also save you a lot of time. When the project is finalized, iMovie allows it to be shared on many other media. It adapts the resolution of the video according to the destination of your animation.
Designed by Adobe, Premiere is another, more complex editing software. However, it offers features and a rendering worthy of the greatest professionals. With it, start from scratch and make your own videos and animations!
Adobe Premiere has the advantage of being very complete, managing many video formats and integrating a particularly successful and very precise storyboard system.
Only drawbacks: its interface is sometimes considered very complex and it is a paid software. It is accessible from € 60 per month. At this price and to amortize it, it is better that you have very many videos to create!
Finally, if you are rarely on a computer and much prefer to use your smartphone, there is a very handy application to create animations and animated models in just a few minutes.
Mojo is an ideal application for making videos from a cell phone. Inexpensive, the application has many effects and is intended to be as fun as it is practical. If you just want to make a story for Instagram, the interface of the Mojo tool is more than enough.
This app allows you to create visuals with high added value, bringing your photos to life and adding texts. Here, there is no need to have special graphic skills or to master Photoshop.
The first step is to select a template and a graphic style, according to predefined themes, before customizing the medium in question. Text, typography, style, size, color, animation timing… The Mojo tool offers you tailor-made animation!
Online animated films are therefore very powerful marketing tools. As proof, 85% of professionals in this field use them for their corporate image.
On social networks, videos are content that is twice as likely to be shared as other formats. Their impact is excellent and 89% of marketers are satisfied with the return on investment of their promotional videos.
Indeed, video campaigns still represent 66% more qualified leads. Need the last figure to convince you? 96% of people turn to video to learn more about a particular product and/or service! As you will have understood, in your marketing approach, you cannot consider doing without animated films.