The motion design is an essential tool for marketing professionals. Let’s start with a quick definition: Motion design is a technique of animating graphic elements to create a video, usually short, that vividly illustrates a story or concept. Extremely visual, easy to remember, infinitely adaptable, motion design also has very good value for money. So many arguments that make it essential in your communication strategy. But do you know the steps to make a motion design? What points require special attention? VIDEO ANIMATION INC, 1st creative content production platform, specializing in graphics, writing and video, details the procedure to follow.
Discover the 8 steps to create a motion design
1. The Brief
2. The Script
3. The Storyboard
4. The Makeup
5. The Animation
6. The Sound Illustration
7. Adding The Subtitles
8. The Film Files Compilation
Motion Design: 8 Steps To Make A Video Adapted To Your Strategy
Today, video traffic represents 75% of the total content on the Internet and it will reach 84% in 2020 (study: Cisco, February 2019). Motion design is also omnipresent: company films, videos on social networks, web advertising, TV spots, etc. In this context, it is urgent for brands to produce quality video content quickly and at a lower cost.
“Motion design is the video technique of engagement par excellence. Thanks to its short format (less than 2 min in general) and its very graphic aspect, it quickly retains the attention of your audience and promotes sharing on social networks”
To conquer the web by creating an impactful motion design video, several key steps must be taken into account.
1. The Brief
It all starts with the creative brief and the specifications, which are essential prerequisites for a successful achievement. They must contain as much information as possible because they are used to orient and delimit your project. The brief defines your requests and needs, it is the reference document and the working basis of your creative. Be clear about your goals (why are you doing this video?), your target (who is it for?) as well as the message you want to convey. The target is decisive, because it conditions the tone, the form and the communication to be adopted. For example, you will not communicate in the same way to employees who know your business as you do to prospects in the context of an advertising spot. Do not forget to send your graphic charter to your creative, as well as information on your positioning and your values. It is important that your motion design respects your brand identity, for the sake of overall consistency.
Also Read: 10 Best Online Stop Motion Videos Examples
2. The Script
It is a written version of your video which specifies as much as possible the elements of the realization. The idea of a script is to formalize all the narration of your video, and then move on to motion design animations. The script has many advantages, for the client as well as the motion designer. Indeed, it allows you to preview the final rendering of the video, to estimate its duration (and possibly to make the necessary cuts) and to check that a red thread runs through the entire video. It is also a way to ensure, before moving on to animation, that the animated film conveys the right message, in order to avoid unpleasant surprises and modifications, which can be expensive. Moreover, as this step is crucial, at VIDEO ANIMATION INC you are supported in writing the brief and then validating the script by a dedicated Project Manager
3. The Storyboard
The storyboard is a pictorial version of the script, it briefly illustrates the different animations and gives directions for completion. In short, it is the illustrated shot of your animation video, sequence after sequence. The goal of the storyboard is to give a fairly precise vision of what your corporate motion design film will be like, from small thumbnails. It is a valuable communication tool between the creative and you. After final validation of the storyboard, the motion designer begins to work on the graphic elements.
4. The Modeling
At this stage, the mission of the motion designer is to work on the basics of the script and storyboard developed previously. It digitally creates the graphic elements which will then be used and animated to make your video via after effects software. It is at this stage that he can draw inspiration from your graphic charter, in order to create new elements or to decline existing illustrations. You can also decide in advance the graphic trends you want to see in your motion design film making: from the simplest like flat design to more sophisticated styles like isometry, gradient or 3D.
Example of illustration in flat design
5. The Animation
If the previous steps have been followed correctly, the animation phase should look like an assembly. Thanks to specialized software, the motion designer is able to give movement to the images produced during the mock-up. Whether you have chosen 3D or 2D animation, the motion designer breathes life into the pictograms, illustrations, drawings and visuals created in the previous step, in order to animate each sequence of the storyboard.
6. Sound Illustration
This step consists of creating a sound universe by integrating voice-over, music and sound design to energize your video and make it more attractive. Whether you choose royalty-free music or composition created expressly for your video, sound plays a very important role and needs special attention. Sound effects also have their role to play, they give a “clean” side to the video, by associating each animation with the appropriate sound (for example a door slamming, footsteps or a whisper). You can choose to add a voiceover, which tells a story during your video. In this case the text will have been finalized at the script stage and it will be necessary to proceed with the choice of the voice and the recording before adding it to your motion design corporate film.
7. Adding Subtitles
Depending on the circumstances, your video may not necessarily be broadcast with sound, this is particularly the case on social networks. So think of a version with subtitles. Indeed, it is essential that users understand your message without needing a voiceover.
8. The Compilation Of Film Files
Finally, the motion designer will export all his work in different formats: MP4, AVI, MOV, Low and High definition before sending you the different files. You are now ready to distribute your motion design on all your communication channels!
Need Help With Your Motion Design Video?
As you can see, a motion design is not as complex as a cartoon. And yet, its realization requires the intervention of a motion designer and many constraints must be taken into account from the creation of the images intended to be animated. In addition, a good ear and a certain sense of tempo are necessary for the video to be well balanced, both in terms of the speed of the animations and the consistency between sound and image. At Video Animation INC, our platform provides you with designer motions available 24/7 everywhere in France, ready to take care of your project from A to Z. In addition, you are guided and advised throughout the process by a Head of the project, from writing the brief to the final reception of the files. So, ready to create a video motion design made easy?