The more you know about cultural, religious and ethnic diversity, the better you’ll understand who your customer base is. That knowledge will help you design ads that engage rather than alienate potential customers. At work, it makes for happier employees and healthier business relationships with clients. This article shares how to promote diversity within your organization using animated videos.
#1: Cultural Diversity
Different cultures have different values on some issues. For example, in the U.S., some people think soaps with strong fragrances are too perfumed; while some other people love them for their aroma. Or take another example from a company I worked at years ago during an assignment in North Carolina- they had trouble understanding why black workers wouldn’t eat fried chicken. Well, it’s because fried foods are associated with the celebration of slavery in America, but not necessarily in other countries.
Another example is the way people react to touching heads when they greet each other in some cultures; while others may think “that guy is nuts.” Such variations make for big markets and bigger profits without even trying too hard.
#2: Religious Diversity
Religious beliefs vary greatly around the world. Some religions don’t even believe that human beings were created by God. And they’re very stubborn about it- we’re talking wars and battles here! Branding can play a role in this if you know how to use it. Larry Ellison is said to have given employees at Oracle a copy of the Quran when he took over as CEO because it’s one of the most important things in his life.
#3: Ethnic Diversity
The definition of what an ethnicity is varies from culture to culture. In China, for example, there are 56 recognized ethnicities, but only Han Chinese make up 91 percent of China’s population. In America, people who have roots in Asia may be considered part of a larger Asian-American community or may see themselves as representatives of their specific ethnicity. And that means acting and looking different from one another which means big markets to tap into.
Animated Video Example: How About We Promote Corporate Diversity With Animated Videos?
In this small animation clip, we can see an example of cultural diversity by introducing different characters for each country. They are speaking in their own languages, but the message is still crystal clear to everyone since it’s written down at the bottom of each scene.
#4: Gender Diversity
Some people are born male or female, while some have undergone surgery to become either a man or woman. There are also others who don’t quite identify with any gender they’re assigned at birth. So how do you market your products and services? Make sure that you do more research on your customers- keep them happy so they’ll stick around for good! Otherwise, they’ll just take their business elsewhere even if it means spending more money than before.
The above animated video clip shows film director JJ Abrams and his team trying to promote gender diversity in the Star Wars: The Force Awakens movie. Notice how they didn’t use any gender-specific character names and went for a gender-neutral term “Rey” instead of “Luke Skywalker.”
#5: Ability Diversity
There are people who can see, hear and speak; while some can’t or don’t like to do so. There are also those who prefer working with their hands rather than their heads. Then there’s the matter of physical fitness where you’ll find amputees, paraplegics, quadriplegics and more since these conditions can happen to anyone at any time. So it’s best not to be insensitive towards your customers because you never know when they might be someone you care about.
The above animated video clip shows how the band OK Go tries to promote ability diversity through their music. They’re seen interacting with people who have different kinds of disabilities and learning more about what they can do rather than focus on what they cannot.
#6: Age Diversity
Sure we all know that age is nothing but a number, but some old folks say it’s better to stick with the old- “if it ain’t broke, don’t fix it.” They can’t always keep up with new trends and technologies which means marketing to them has its challenges as well as opportunities . It’s best to go slow and steady if you want your brand messaging to sink in even before you’ve entered into any kind of agreement with them.
The above animated video clip shows how the director of Mad Max: Fury Road is trying to promote age diversity through his film. He’s not your typical Hollywood director who’s all about looks, but is more concerned with the content of his work- making sure that they go beyond being just entertaining and have a deeper meaning as well.
#7: Ability Diversity
People are born with different abilities which means it’s best not to assume anything especially if you want them to feel included in your corporate environment. There are those who can do things that others may think are impossible, while some people think nothing of their disabilities . It all depends on how you look at things so aim for inclusive that will inspire everyone including yourself.
The above animated video clip shows how popular sports brand Reebok tries to promote ability diversity through their Paralympics campaign. They’re not only reaching out to people who are born with disabilities, but also those who have become disabled or lost the use of one or more of their body parts due to an accident, illness or other reasons.
#8: Personal Diversity
People present themselves however they want which is fine as long as you don’t assume anything . It’s best if you check first before jumping into any conclusions because it could lead to misunderstandings, miscommunications and sometimes even permanent damage towards your relationship with them. The fact remains that everyone is different so being less judgmental will go a long way in promoting personal diversity.
The above animated video clip shows how the Olympics are trying to promote personal diversity through their Team USA campaign. Each of their athletes are shown to have unique personalities, character traits and their own way of approaching life’s challenges- all of which make them valuable members of the team despite not being perfect at everything.
#9: Race Diversity
People come from different backgrounds with almost everyone having a different skin color or shade . People can be categorized based on where they live or what culture they grew up in which is why promoting race diversity isn’t always easy unless you can relate with them better. The important thing here is to build rapport and trust so that they’ll feel comfortable working with you and sharing more about themselves.
The above animated video clip shows how the National Basketball Association embraces race diversity through their D-League campaign. They’re not only encouraging more players from different races and backgrounds to join, but also giving them a chance to shine even if they don’t make it to the big league right away.
Now that we’ve learned all about what diversity is and why we should promote it instead of discriminate against others, let’s take a look at some valuable tips and ideas on how we can do just that:
#1: Take Action Now!
The main reason why many people fail to embrace diversity is because they think it’s better off this way . All of us have been guilty of stereotyping or judging people without knowing enough about them first especially if they’re nothing like us. But the truth is that no matter how different someone is from you, they have their own good qualities too- things that can help your business grow exponentially if you discover them and learn to appreciate them.
The above animated video clip shows how a little girl learns about diversity through her dad’s teachings. She starts off being ignorant at first until she realizes just how important it is to respect everyone regardless of who they are even if they’re not like her or share her beliefs. This simple yet powerful message can inspire a lot of people especially those in the corporate world .
#2: Use Apps and Tools for Diversity Awareness
Every successful company has one golden rule when it comes to promoting diversity awareness: You don’t need to reinvent the wheel when there’s already a reliable and effective way to do it. There are plenty of apps and tools you can use right now including the templates we offer on my website . You can download them for free or create one if they fit your company’s purpose, culture and values.
The above animated video clip shows how my website offers diversity awareness templates that you can download for free . It covers topics like customer service, career growth opportunities, work-life balance and much more. The best part is that they’re all customizable so you don’t need to worry about finding an expert in graphic design to make changes on them- just add your own company logo and promotional materials and voila!
#3: Recognize People’s Differences
People may not be born as equals but as a company, you should give your employees the chance to be recognized for their unique traits regardless of who they are and where they’re from. If you have a team member with a disability , take them seriously and let them know how much you appreciate what they do even if it’s not perfect .
The above animated video clip shows how Coca Cola embraces diversity through its campaign featuring people with Down syndrome living out their dreams just like everyone else. The message is simple: We all have our own dreams so let’s help each other achieve them regardless of whether we have special needs or not.
#4: Promote an Inclusive Culture for All
One way to promote diversity is to put together an inclusive culture that anyone can work in and be a part of. It’s where everyone feels that they have the say when it comes to decisions being made from time to time which can uplift each employee’s spirit and motivation at work.
The above animated video clip shows how Amazon puts an emphasis on promoting diversity in its workplace by creating an inclusive culture where every individual is treated like family . This type of culture is advantageous not only for employees but also for clients who get to be serviced in a truly personalized way through Amazon’s door-to-door delivery services.
#5: Address Discrimination Head-On
Another important thing you need to know about diversity awareness is that even if you’re unable to promote it, there are still people out there who will fight for it tooth and nail. This is where diversity officers come in to remind everyone of what can happen if discrimination goes unchecked.
The above animated video clip shows how the AT&T company leverages diversity awareness through a campaign that reminds them of what’s at stake if they don’t promote it. The message is simple: If you have a problem with people being different from you, look deep inside yourself and ask why . We all have our own set of beliefs so let’s learn to respect each other even if we’re not the same as one another.
#6: Be Open to Learning More
One way for companies to be open about promoting diversity awareness is to plan learning seminars- preferably those that employees will really enjoy attending like workplace safety training . The idea is for people to feel that diversity awareness can be fun and exciting which in turn, encourages them to take the initiative.
The above animated video clip shows how Google’s YouTube offers tutorials about diversity awareness through online channels that are open to anyone who wants to learn more about it. While they may not be the best way to promote it, this platform opens up opportunities for learning since there are tons of videos you can choose from depending on what will help your company the most.
#7: Put a Stop to Discrimination
Last but not the least, it’s important for companies to put a stop to any form of discrimination which can be a big win in terms of diversity awareness. This means being vigilant about cultural appropriation and other forms of harassment so that people have the chance to work undisturbed without feeling intimidated or offended.
The above animated video clip shows how Disney enforces its policy on diversity awareness by putting a stop to discriminatory behavior. In this instance, they made an example out of one employee who uttered racist comments towards someone from China- something that you should never do if you want your company to stay afloat amidst drastic changes brought about by globalization.
Told you! That was just a short list of how companies can promote their diversity and inclusion awareness through animated videos. The ideas presented here are just the tip of the iceberg- there’s still more to learn if you want your company to benefit from promoting diversity in a way that works best for everyone involved.