As the number of web videos across the Internet continue to skyrocket, small businesses and corporations alike are looking for unique ways to reel in consumers with informative and engaging product videos. If you’re new to the idea of creating an animation video or simply want some tips on how to make a corporate animation video that captures potential customers’ attention, then read on!
We’ve outlined seven things you should know about making an effective animation video:
1) Keep it short and sweet.
Many marketers may be inclined to create lengthy animations touting all their business’s features and benefits. However, just like advertisements on TV, people generally have a very short attention span when it comes to videos online. means your best bet is to create a concise, informative video that highlights the most important details about your business. Keep it short and to the point; anything longer than two minutes is pushing it.
2) Create an emotional connection.
A corporate animation video can help you build trust with potential customers by creating an emotional connection between them and your company. Try adding real-life testimonials (from real employees or other users), bringing in quirky characters, using music that inspires positive emotions, etc.; whatever you do, make sure your viewers leave knowing who your company is and what it’s all about!
3) Don’t go overboard on text.
If you’re not confident in your ability to speak eloquently on camera, then don’t worry about it! Incorporating text into your animation can be a great way to convey key information, but don’t go overboard. Speaking directly to the viewer via on-screen dialogue is a bit old school and may not resonate as well with viewers these days.
4) Don’t forget about your logo.
Make sure you include plenty of shots of your business’s logo throughout the video; after all, this is what people will associate with your company going forward! You want potential customers to think, “Wow, that was awesome! I need to check out their website!” when they watch your animated corporate video in order for them to understand how awesome your company is (and potentially pull out their credit cards).
5) Make it fun, interesting, or emotional.
Every video you create should have a particular goal in mind. Do you want viewers to laugh? Cry? Get excited? Make sure your animation is able to deliver on that front! If it makes people smile or feel some sort of connection with your business, then you’ve done your job.
6) Make it relevant to your target audience.
Not all animated videos are created equal; some may be more effective for certain demographics vs others. For example, if you’re creating an animation for children’s products then obviously the whole “save-the-world” concept isn’t going to fly–you’ll want something catered specifically toward kids that parents will find entertaining too. It’s important to know who you’re creating your video for before it’s actually made; otherwise, you might end up wasting a lot of time and money.
7) Get others to help out.
Rather than trying to do everything yourself, why not ask family members or employees at your company to lend a hand? An effective animation is the result of many people’s efforts (employees, partners, etc.), so don’t be afraid reach out and collaborate with others on the project. The more the merrier!
Now that you have some great tips on how to make an awesome corporate animation video, stop wasting time and get started today!
In this blog post, we have provided 7 things you should know about making an effective animation video. The first thing to keep in mind is that your corporate animation videos need to be short and sweet. If you don’t believe you can do a great job on camera or with words, then try incorporating text into the video rather than speaking directly to viewers. Make sure there are plenty of shots of your logo throughout the entire length of the animation as well! Remember how important it is for each video goal? Whether they want people laughing, crying, excited–whatever their desired emotion is–it’s crucial that the viewer has some sort of emotional connection when watching your animated corporate video. You also want to make sure any animations created aligns with who will be watching it. Not all corporate videos are created equal, so make sure you know who you’re creating the animation for before starting out. Steer clear of others trying to do everything by themselves!