We all are aware of the video-marketing trend. We have watched one video or more on the internet where there is a small video icon with some catchy text above it asking us to click on it to know about something interesting. So, these videos have become an essential part of marketing strategies for most businesses.
If you are in healthcare or medical business then video marketing can be really useful because video marketing gets your message across using images and sound which helps better understanding of the product among people who may not read printed material since reading isn’t their preferred learning style. Also, people find video content engaging and informative at the same time without being bored or distracted when they are watching them online.
So, if you are planning to make an explainer video for your next video marketing campaign then here is a list of 10 awesome explainer videos which you can refer to and get inspired:
1. Patagonia: Take It Back
Patagonia is an outdoor clothing company that specializes in eco-friendly upcycled products which are made from recycled or repurposed materials. This video has been designed to promote their new fleece jacket which is made from recycled plastic bottles and aims to motivate customers to buy it by showing how wearing this jacket can reduce the plastic garbage in our oceans. The video starts with a scene of a fisherman catching a fish while another boat comes on the opposite direction carrying some people wearing jackets made from bottled materials, so basically they have shown how their new product can reduce this scenario. The video then shows a man going on a ski trip and how he is able to keep warm while staying in his tent because of the Patagonia jacket which he had bought for himself previously from their website. This video proves that video marketing can be really helpful for video producers who want to sell their products online.
2. Marley’s Monsters: We all have monsters inside of us!
According to psychologists, there are two types of people out there: one set who believes in the idea of monster living inside our body and another group who thinks it is just a figment of imagination. However, this video depicts both views where some children believe that they have monsters inside them while others don’t think so even after being confronted by the monster living inside one of them. The video is really creative because it has managed to show two opposing views in a humorous way making it more interesting for audiences, definitely worth checking out.
3. NAMI: How Does Depression Feel?
According to World Health Organization (WHO), 350 million people across the world suffer from depression and other mental or neurological disorders, and around 800,000 die due to suicide every year which makes it a global issue that requires immediate attention since we are fast loosing our fellow human beings without giving them proper treatment. So, this video aims at making people understand how depression feels like through three short stories where all the characters seem depressed even though they try to explain their situation in different ways such as “I’ve had the flu for weeks” or “My girlfriend just dumped me”. You can find out how it ends by checking out this video on YouTube.
4. GreenMe: The Story of Stuff
This video is really awesome because it manages to capture viewers’ attention right from the beginning when a woman with an American flag painted face runs away with some money, and then another video comes showing her son trying to deliver a short message about why we need to stop our mindless consumption instead of saving that money for future use. Then, there is another video which shows the same guy who was running in the beginning of this video but now he has grown old along with all that garbage that was produced while chasing material things just like him at that time. All in all, it is a really touching video for people who are suffering from depression or have suicidal thoughts because at the end of this video it shows how you can find out if your family members are suffering from mental health issues by checking out their social profiles on Facebook.
5. Stomp Out Bullying
Bullying has become another major global issue which needs to be addressed properly along with other problems like obesity, malnutrition etc. This video aims at encouraging victims of bullying to overcome their fears and not let bullies win over them because no matter how much they bully someone else there is always a chance that they might be bullied later once again. So, this video teaches us how we should never give up even when times are hard but instead, we should work on solutions without worrying too much about the end results.
6. Parkinson’s Disease- The Basics
This video is really informative because it briefly manages to explain what people suffering from Parkinson’s disease go through along with how their life can be turned upside down just because of this disorder. However, this video also focuses on ways through which people can manage or cope with this syndrome by developing a game plan before hand which could help them tackle issues related to Parkinson’s disease more effectively than ever before. So, if you are someone who knows someone suffering from Parkinson’s disease then consider sharing this video with them so that they can learn how they can stay positive instead of feeling sorry for themselves all the!
7. Autism- Loving Someone With Autism
This video shows how people with autism make significant changes in their lives as well as those around them with the help of dedicated parents who always manage to find a solution for every problem they face. This video is very helpful for parents who have children suffering from autism because it manages to show different ways through which they can boost their child’s confidence so that he or she can grow up without any problems whatsoever. However, this video also has some bad language included so think before you decide to watch it by checking out its content first.
8. Alzheimer’s Disease: A Seasonal Message
People suffering from Alzheimer’s disease are often ignored just because others don’t want to deal with them due to their condition but instead, they should be respected as well as appreciated because they will never forget the difference they have made in other people’s lives. This video summarizes this point by showing us how everything is different during summer season due to this neurological condition so if you actually see anyone suffering from Alzheimer’s disease then you should be more compassionate towards him or her instead of ignoring them completely.
9. Autism- The Future Is Bright
This video shows how parents of children who are suffering from autism can find hope for their future even though it might seem impossible at first, especially when their child gets bullied by other kids on the playground just because of his or her odd behavior. However, this video manages to show that all these challenges which come our way throughout life are specific tests which make us stronger as well as happier in the end. So, if you have a friend who is suffering from autism then share this video with him or her to show how they should never give up because anything can happen in life if we work hard enough for it including overcoming our problems one at a time.
10. First Aid Kit- CPR Training
This video shows us proper guidelines for administering CPR which can be life saving under dire circumstances when someone’s heart stops beating because he/she inhaled poisonous fumes or got electrocuted during an accident involving faulty home appliances or electrical wiring. However, this video manages to teach us how we should carry out CPR steps properly so that victims of cardiac arrest get immediate help instead of wasting precious time by panicking on what they need to do next. So, if you think that CPR can be your calling then check out this video right away and learn how to administer it quickly in case of an emergency!
11. Avicii True Stories- How Pacha NYC Saved My Life
This video shows how Avicii got help for his mental illness during the time when he was performing live concerts regularly for fans all over the world by taking medication regularly as well as getting some good rest after his shows so that he could feel better than ever before. This video manages to remind us about the importance of taking care of our health even though we might be working regularly because without a stable mind as well as body, nothing is possible in life including providing proper direction towards achieving our goal.
12. Autism- The Walking Tree
This video is about a man who has autism and he uses his imagination to travel through the forest in order to escape from stressful situations which are preventing him from living normally like most people do on a daily basis. This video manages to show us how we can be more imaginative than ever before because there’s no limit for our imaginations when it comes to thinking beyond boundaries so why not try listening to this animation video right away? You never know what you might get out of it!