Video marketing has been gaining popularity as one of the most effective and cost-saving tactics businesses can utilize to promote their products and services.
As an entrepreneur, you probably know that creating video content will help you stand out from the competition and draw in fresh clients at a faster rate than traditional methods.
Here are 10 ways to create an effective and winning video marketing strategy:
1) Think about your audience
You need to make sure your videos will be addressing concerns or problems your potential customers may have. You should also try to think like them by imagining yourself as someone who is looking for solutions rather than trying to sell them something. Answer questions such as: What does my audience want? How do I relate with them? What is the best way to approach them?
2) Identify your goals
Before you start creating videos, ask yourself why you are doing it in the first place. What do you want to accomplish with video content—hire more people or get more clients? If you can’t identify a goal, then how will you know if your content is effective or not? Think about what result(s) you want to achieve (e.g., increase market share, grow website traffic). Your goals may change over time, but having an end game in mind will help keep your efforts on track.
3) Set boundaries
This refers to putting limits on how much money and time you are willing to invest in video production and marketing strategies. To stay on budget, send a message to your team (and yourself) about what you can and cannot afford. Likewise, setting boundaries in terms of the amount of time you are willing to spend on your marketing efforts can help keep things moving. If you say that you want to work on video content for 20 hours per week but only end up doing it for 10 hours, then move on to another task.
4) Choose the right companies
Hiring reputable marketing firms is crucial if you want your videos to be successful in reaching your target audience. There are many businesses offering animated video marketing services; however, few offer quality products and client support at reasonable costs. Do thorough research before committing to any company so that you know what they’re capable of delivering and what they’re charging.
5) Look at the big picture
Creating videos for online marketing should be strategic and part of a larger plan to help your business grow. It should not be about doing things for the sake of doing them and expecting positive results. Keep in mind that quality content is also important if you want people to view, share, and talk about it. When creating video content, don’t settle only for “good enough.” Aim higher by thinking ahead about which platforms will work best for your brand and target audience (e.g., Instagram or LinkedIn).
6) Use social media wisely
Social networking websites such as Facebook, Twitter, YouTube, Pinterest, Instagram, Google+, Tumblr, etc., can help you promote your videos to a wider range of people. Set up your accounts and start sharing content that is related to your target market, brand, and industry. To keep things interesting, try experimenting with different types of posts (e.g., text, photos, quotes) to attract potential customers’ attention.
7) Try video search engine optimization
If you want your business website or YouTube channel to be found by more people online, then it helps to understand how search engines work. A good way to improve visibility is by making sure that “key” words in the title, description/tagline and throughout the script are at the beginning of sentences (so they show up when someone searches using Google). Search engines also help boost rankings when people link or discuss your content on social media websites. Ranking high in search engine results may take a while, but you can speed things up by taking advantage of keywords and hashtags (used to index your video content).
8) Get the word out
Promoting videos is as important as making them, especially if you want others to see it. You can start doing this by sharing links to your videos on social networking sites such as Facebook and Twitter. In addition, you can spread the word about your releases online through product reviews, email campaigns , press releases , blogs , guest posts , etc., so that they reach people who are likely to be interested in what you have to offer. Also, use your social media accounts to remind your subscribers, followers and fans about your latest video releases.
9) Make it easy to watch
Although many people are using smartphones to stay connected with the world around them, not everyone has unlimited data plans or high-speed mobile Internet. To avoid potentially losing potential customers’ interest, make sure that they can easily view the clips on their phones by providing download links to file sharing websites such as Dropbox and Google Drive or embed codes for third-party sites like Vimeo. Also, use an analytics tool to track how many people are actually viewing your videos online so you can determine which types of content work best for your target market.
10) Measure results
The digital landscape is constantly changing; therefore, it’s important to regularly monitor how well your videos are doing in the market. This way, you can learn from mistakes and make improvements to your video content over time. Use a variety of tools such as Google Analytics, Open Site Explorer, Moiz Social, YouTube Video Statistics and Facebook Insights to track how many people watch, share and engage with your video clips on social media sites.
Video marketing is just one of many online strategies that can help drive more traffic to websites or YouTube channels. To get started with effective results that meet business goals, think critically about what types of videos best fit your brand image and target audience, so you know which platform will work best for distributing this content (e.g., YouTube, Wister or Vimeo). With that, you can then determine if it’s necessary to pursue video search engine optimization or pay-per-click video ads to help promote your releases. And finally, since videos are so fresh and engaging online, make sure to use analytics tools every step of the way so you know what works best for your business.