You’ve probably already made the decision that it’s time to seriously invest your marketing dollars into online video. Perhaps you’ve even started to look at different types of animation and how they can help your business get noticed and increase sales.
But did you know there is a secret weapon out there for businesses? It’s called animated explainer videos, and they can be one of the most effective ways for your company to generate interest in not only your new products or services but also in existing ones too. But what exactly are animated explainer videos? Well, we’ll break everything down below! This article will give you all the information you need about this unique style of marketing that savvy small-to-medium sized companies have been using for years.
What Is A ‘How To’ Video Animation?
Explainer videos are just what they sound like! They’re animations that explain how to do something, or show someone how to use a product in the case of an animated commercial. Basically, they’re video presentations that you can create with little more than your own text and simple animation software. To get started making these kinds of videos, all you need is the right program, like Go Animate, which will make it fun and easy for anyone (yes, even you!) to start creating cartoons quickly.
Once completed, explainer videos work like any other online video; but instead of showing up on YouTube or Facebook feeds, people looking for answers about their problems -including you! – are more likely to come across them on places like Google searches.
Benefits of Explainer Videos for Businesses
1. More Traffic = More Sales
According to the top online marketing experts, having well-optimized videos on your website will give you a 200% increase in organic traffic from search engines. Why? Because YouTube is the 2nd largest search engine in the world (after Google) and there’s no doubt that people use it every day to get answers about their problems, which means if they can find what they’re looking for on your company’s video, they’ll be more likely to pull out their wallets and buy from you . And with this kind of exposure, you’ll see increases in sales and leads like you never imagined.
2. They Will Make Your Business Stand Out
People don’t expect to see videos like this when they’re searching online- especially not from small businesses. So, when you do show up in the search results with a cartoon explaining your product or service, people will be intrigued enough to click on it which means more traffic and sales for your company!
3. People Engage With Them Better Than Text
According to social media expert Dan Zanelli, web browsers spend an average of 55% more time watching an animated video than one that is just plain text. And once someone clicks on your explainer video, you can bet that they’ll stick around to watch the whole thing, meaning more page views and greater opportunity for your company to get noticed.
4. They’re Super Affordable
Let’s face it; marketing is expensive, and businesses of all sizes need to be smart about how they spend their money. While there are certainly big bucks to be made with explainer videos, you can also opt for a more affordable option like an animation video. These will cost less than live action films because the graphics are already created for you, but even these types of productions are much better priced than traditional TV ad spots or print ads -and really, people love them just as much too!
5. Search Engines Love Them Too!
Not only do animated videos give your current customers peace of mind when it comes to their problems, but search engines love them too! Why? Because video is an engaging way to present information to web browsers, which means that you’re more likely to rank higher on Google (and YouTube!) pages. It might take some time up front, but once you’ve created your first explainer video, future ones will boost your site’s visibility almost immediately!
6. Give Customers the Information They Need
Because animated videos break down complex ideas into easy-to-understand language, people are able to understand them even if they don’t know much about the product or service you offer. This makes it possible for people to get what they need without having to spend hours searching online; and also brings in plenty of new business for you as well.
7. They’re Fun to Share
People love sharing stuff online because it lets them connect with their friends, family members, and other like-minded individuals. Plus, when people share your video, it shows up in news feeds which means you get more exposure!
8. They Establish Authority and Expertise
When you know a lot about a topic or product -like how to solve someone’s problem- people are going to take you seriously. And nothing says authority better than animated videos that break down complex topics in order to educate viewers on the benefits your business will bring them.
9. They Turn First Time Visitors into Repeat Customers
Let’s face it; there are lots of businesses out there who can help us with our problems. With this kind of competition, you can be sure that people are going to take their time exploring different options before making a decision. If you want your company to stand out from the crowd, then why not try an animated video? These will hold visitors’ interest long enough for them to make an informed purchasing decision; and once they see how much you offer, they’ll keep coming back!
10. They Build Trust
People like doing business with companies who make them feel comfortable; and nothing says trust better than videos that show customers what they’re getting into before they even sign up. Animated explainer videos break down your products or services using real world examples that the average consumer can understand, which puts viewers at ease by eliminating doubt about it is you do. This builds trust, which makes it more likely that new customers will jump on board!